A prospect lands on your service page from a search. Within a few seconds they want to know whether you do the kind of work they need. The page opens with a paragraph about innovation and partnership, followed by a grid of twelve icons. They leave before finding the answer.
A service page works best when it follows the order of a buyer's questions. Each section answers one question and leads to the next.
1. What is this, and who is it for?
Open with one sentence naming the service in plain words, and one naming the kind of client it suits. For example: "We build internal knowledge assistants for support and operations teams of 10 to 200 people." A visitor who is not a fit can leave quickly, and one who is knows to keep reading.
2. What problem does it solve?
Describe two or three situations the client recognises from their own work. "New staff spend their first weeks asking colleagues where documents are" is more convincing than "improve knowledge management."
3. What exactly do you deliver?
List the concrete outputs: what the client receives, uses, or owns at the end. Include what is out of scope. A clear boundary helps a buyer compare you with other options and reduces surprises later.
4. How does a project run?
Show the main steps in a short list, with roughly how long each usually takes and what you need from the client at each stage. If the timeline depends on the scope, say so and explain what changes it.
5. Why should I believe you can do it?
Link to one or two relevant case studies, with a sentence on what each shows. Evidence placed next to the claim it supports is more persuasive than a separate testimonials section further down.
6. What does it cost, roughly?
If you cannot publish fixed prices, explain what affects the cost and how you quote. Our B2B pricing page guide covers ways to do this honestly.
7. What should I send you?
End with one contact route and a short prompt about what to include, such as the task, the team size, and the timeline. Answer two or three common questions just above the contact link if they often come up before a first call.
Check the page on a phone
Read the page on a small screen, in each language version. The first screen should still answer the first question. Long lists may need shorter items, and every link should be easy to tap.
For the homepage that leads visitors here, see our guide to homepage copy that explains what you do. To restructure your service pages, email Storm Nova Labs.
